酒店市场销售总监 面议

工作职责：

• 编制年度营销计划( Marketing Plan)，并设立相关政策、程序和营销目标
• 编制酒店的年度预算 ( Operating Budget )并确定酒店市场销售的策略
• 在满足酒店的需要与符合市场的趋势的情况下，制定价格策略，并定期进行评估及调整
• 指导收益经理和预订部经理的工作，以确保酒店销售与预定系统的利益最大化
• 通过相应的社交媒体，推介酒店创新产品，服务以增强酒店市场知名度
• 跟进酒店竞争者的经营信息，使酒店保持在竞争对手群组（Compset）的前列
• 安排团队对各大细分市场大客户进行维护及销售拜访，以保证稳固的生意来源
• 为了确保达到并超越客户期望值与提升客户满意度，及时跟进线上及线下客户的反馈
• 为培养酒店合格的市场营销人才，及时提供市场营销技能技巧培训和专业知识培训

职位要求：

• 大专或以上学历
• 8年以上酒店市场营销管理工作经历，3年以上五星级度假酒店市场销售总监或销售总监的工作经验
• 熟悉高星级大体量度假酒店市场营销部的管理工作
• 英语口语及书写均流利，并有良好的中文表达能力
• 有上海市及周边区域的工作经验

Responsibility: 

• Prepare the Annual Marketing Plan and updating Hotel’s marketing policies, procedures and objectives
• Determine the Marketing and Sales Strategies in all related areas required to meet the Hotel Annual Operating Budget
• Set up Pricing Strategies with regular reviews and adjustments in keeping with the hotel needs and market trends
• Supervise Revenue Manager and Reservations Manager to maximizes the utilization of all automated sales and reservations systems involved with both groups and individual business
• Utilize various social medias to promote hotel product and services with innovative approaches to increase market awareness of the hotel
• Follow up on all information and operating data of the local competing hotels, and maintain our hotel always in the leading position of the Compset
• Arrange Sales visitations to top key accounts in all major markets to broaden customer contact base and business opportunities
• Provide on-going marketing and sales directions and training program for all Sales & Marketing talent development and business enhancement

Qualification：

• College degree or above
• Over 8 years’ experience in hotel Sales & Marketing areas and 3 years’ experience as Director of Sales & Marketing or Director of Sales in large scale 5-star resort hotels
• Familiar with the management of the sales & marketing department of large scale 5-star resort hotels
• Fluent English of both oral and written, and good capability of Chinese
• Working experiences in Shanghai and / or Southeast China is preferred