香港旅游发展局

香港旅游发展局（旅发局）是政府资助的机构，主要职能是在世界各地推广香港为旅游胜地，以及丰富旅客在港期间的旅游体验，而中国内地是其主要的客源市场。旅发局全年举办各类大型盛事及活动，透过不同的媒体及宣传形式来触发访港意向并带动旅客入境。

 

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience during their stay in Hong Kong. Mainland China is its main source market. The HKTB organizes various mega events and activities throughout the year, and promotes them via different forms of media & publicity channels to trigger travel intention and drive arrival.